SOOM Serves Up Korean BBQ in Covent Garden
Korean cuisine is on the rise in London, celebrated for its bold flavours, communal dining, and playful balance of tradition and innovation. The team behind 3KOBROS brings this energy to Covent Garden with SOOM, a refined take on Korean BBQ designed to be both social and serene.
At SOOM, guests gather around the table to cook and share premium meats and seasonal vegetables. Each sizzle from the grill releases smoky, mouth-watering aromas, while marinated cuts, tender slices, and vibrant vegetables create a feast of textures and flavours. Beyond the grill, the menu offers a mix of classic and contemporary dishes — from spicy stews to delicate pancakes — with options for vegetarian, vegan, and halal diets. Desserts are concise but playful, bridging tradition with modern favourites, while the drinks list features soju, Korean-inspired cocktails, carefully brewed teas, and refreshing non-alcoholic choices.
The experience extends to the interiors. Each stone table conceals an electric BBQ grill, letting guests cook and dine seamlessly in an elegant setting. The centrepiece is a twelve-seat circular table, topped by a sculptural ceiling inspired by traditional Hanok architecture. Nearby, the bar glows with handcrafted touches: Goryeo celadon vases, a hanji-wrapped counter, and a mother-of-pearl artwork depicting a serene Korean landscape.
Further back, a two-metre-wide Jing ceremonial gong, traditionally struck to celebrate joyful gatherings, echoes the communal spirit of the restaurant, while a subtle “Circle of Light” reinforces the rhythm of shared dining. Sculpted arches and flowing curves create intimate nooks, while a private U-shaped dining room downstairs, framed by ink-wash panels and a mother-of-pearl folding screen, offers warmth and discretion.
SOOM encourages guests to linger, laugh, and toast to shared moments. Here, food, design, and culture converge in a dining experience that is as visually captivating as it is delicious. Now open at 99 St Martin’s Lane, it invites Londoners to taste, share, and savour Korean cuisine at its most refined.
