Lena Lu Now Open in Oxford Street
Lena Lu Donuts has now opened at Primark Oxford Street West (Marble Arch). Following the Lena Lu openings at Primark Lakeside and Primark Watford this October, this site marks the third UK opening for the experiential donut bar.
Lena Lu Donuts is an experiential donut bar which originated in Australia, created by entrepreneur Kym Hall which currently has an existing site in Lumiere Mall, Riyadh RSA.
The brand offers a menu of donuts, as well as bagels, coffees and shakes with the option for guests to create their own donuts from a changing menu of flavours, fillings, and toppings.
Primark customers can expect a donut bar area where customers can choose a donut or minis as the base of their creation and customise their own sweet treats with a choice of fillings, toppings and sauces to make their ideal donut masterpiece.
Meanwhile the grab-and-go areas at each location feature Lena Lu’s signature flavour combinations of donuts including Cookies & Cream, Jam, Chocolate Hazelnut and Biscoff Crunch.
Lena Lu is a youthful, bright and light-hearted brand which is expected to chime perfectly with Primark’s fun-loving customers.
Gamechangers Investments is overseeing the launch of Lena Lu into the UK.
Drew Clover, Development Director at Game Changers Investments said: “After the success of Lena Lu in the Middle East, it’s exciting to see the brand reimagined in the UK market. The concept is unique, and the partnership with Primark will accelerate the brand’s exposure in the UK.”
Tim Kelly, Director of New Business Development at Primark added: “At Primark, we’re always on the lookout for ways to elevate our customer experience and the addition of Lena Lu Donuts to our store in Oxford Street West is another exciting milestone for us. With its fun, hands-on donut creation experience, we know our customers will love the chance to curate their own sweet treats while shopping with us.”
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