Pioneers of the London Indian restaurant scene MW Eat, will take its pan-Indian upmarket informal dining restaurant Masala Zone to the heart of London’s Piccadilly Circus this June.
The latest opening from MW Eat – the group behind Masala Zone and fine-dining classics: Chutney Mary, Amaya and Veeraswamy – is the group’s seventh restaurant in London.
Housed in a historic building adjacent to the famous statue of Eros, Masala Zone Piccadilly Circus will be initially open for lunch and dinner; but will soon also offer afternoon tea followed shortly by breakfast, affording Londoners and visitors to the capital alike an authentic taste of India at any time of the day.
Subtle spicing and profound flavours lie at the heart of Masala Zone’s dishes using historic recipes from gourmet homes and generations of India’s street food masters. Masala Zone Piccadilly Circus’ menu will consist of showstopping grazing dishes such as sprouted lentil bhel, vada pao sliders and gourmet grills including Lucknowi lamb biriyani and paneer tikka, alongside regional curries and traditional thalis.
Desserts are no afterthought, with quintessential Indian sweet treats fashioned by the restaurant’s ‘Halwais’ (dessert chefs). Highlights include smooth and flavoursome kulfis and the classic Gujarati shrikhand dessert.
Alongside an array of classic cocktails that have been given a Masala Zone twist, such as chai-infused Negronis and rose and cardamom-infused almond sours, Masala Zone Piccadilly Circus will have a list of wines that flatter the range of spices within the menu, alongside a classic selection of beers.
The owners of Masala Zone believe that the interiors of their restaurants should thrill as much as their flavours do. The stunning interior design of the new Piccadilly restaurant exudes inspiration from India at every turn combined with contemporary design, the restaurant’s interior hallmark. This ranges from a vibrant colour scheme of deep purples, bold reds and rich greens to the metallic panels housing sculptures and paintings from India.
Luxurious banquettes, adorned in rich furnishings will be dotted around the 150-cover venue with tabletops exhibiting a variety of maximalist patterns. A contemporary take on the traditional Jali screens surround distinct seating areas, punctuating the room. In honour of India’s love of luminous displays, showstopping light fixtures will hang from the ceiling. The bar is also set to be a dazzling affair; its luminous LED bar front a design of red onyx, creating a focal point to the room.
The restaurant also offers private dining in the form of ‘The Leopard Room’. Suitable for up to 32, the area has attention grabbing features such as a 10-ft painting depicting a maharaja and maharani with their pet blue leopard alongside a folding screen in a striking leopard chenille design.
Ranjit Mathrani, Chairman of MW Eat, “We are delighted to be adding Masala Zone Piccadilly Circus to the MW Eat portfolio. To be opening in such a central location is wonderfully exciting and we look forward to welcoming customers new and old to enjoy the wealth of tastes India offers. “
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