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Swissôtel Al Ghurair opens its doors in the heart of old Dubai

Al Ghurair Properties, the property development arm of Al Ghurair, has partnered with the world renowned Swissôtel to announce the inauguration of Swissôtel Al Ghurair and Swissôtel Living, embedded within Al Ghurair Centre, Deira. This follows from the formal partnership agreement between Al Ghurair Properties and AccorHotels in July 2017, to open the first Swissôtel in the United Arab Emirates.

Consisting of 428 rooms and 192 apartments, the luxury property is located within the Al Ghurair Centre Complex, one of the region’s first and most prominent shopping destinations.  Geared towards both business and leisure travellers, Swissôtel Al Ghurair & Swissôtel Living is situated in the heart of old Dubai. Guests to Swissôtel Al Ghurair and Swissôtel Living will be able to enjoy easy access to famous landmarks and culturally-significant locations alongside Dubai Creek, Al Fahidi and other historical districts. The property is also located in close proximity to government, consulate and corporate districts in addition to Downtown Dubai, Dubai International Airport and Dubai Union Station.

Sultan Al Ghurair, CEO of Al Ghurair Properties commented: “In partnership with AccorHotels, we are delighted to introduce Swissôtel in the UAE. With the opening of Swissôtel Al Ghurair & Swissôtel Living, we are confident that this luxury international brand with its unique service offering will contribute to the property’s success.” 

“The Swissôtel brand values of sustainability, vitality and quality resonate strongly with Al Ghurair. The partnership with Swissôtel is just one part of our many initiatives to reposition and enhance our real estate portfolio; the Al Ghurair Centre has many exciting new brands coming as well as the 58 projects currently under development”, Al Ghurair concluded.

Al Ghurair are delighted to welcome seasoned Swissôtel stalwart, Emiel Van Dijk, to head the property. Emiel spent over 15 years in numerous leadership roles within Swissôtel Hotels & Resorts and joins Swissôtel Al Ghurair after 4 years in Swissôtel The Bosphorus, where he was instrumental in ensuring the successful operation of the 566 room hotel situated in the center of Istanbul.

The newly appointed General Manager, Van Dijk, said: “With the opening of Swissôtel Al Ghurair and Swissôtel Living, the first phase of an extensive refurbishment process to launch our award-winning brand in the UAE is complete. Swissôtel shares a clear commitment towards physical and mental wellbeing, which can be found through our unparalleled levels of service, amenities and culinary offerings. With this, guests in the UAE will be able to experience genuine Swiss hospitality with locally-inspired design and dining elements. We are confident that Swissôtel Al Ghurair and Swissôtel Living will set new benchmarks in luxury travel in the Middle East.”

At the hotel, guests are invited to relish in an immersive dining experience, as well as refresh and unwind at The Spa, a 20,000sqft luxurious facility or energise in the state-of-the-art fitness centre, swimming pool and tennis courts.

Swissôtel and Swissôtel Living additionally houses six meeting rooms in addition to the Al Khor Ballroom, where guests may host memorable social and corporate events. The meeting and events facilities can cater to a diverse number of guests with spaces ranging from 43 sq. meters to 300 sq. meters, accommodating up to 300 people.

Swissôtel Al Ghurair & Swissôtel Living joins two other operational Swissôtel properties in the Middle East. Swissôtel Hotels & Resorts is renowned for its Swiss inspired hospitality. Swissôtel brands across the world uphold industry-leading sustainability standards and are committed to treating guests, colleagues and the environment with equal respect. Globally, Swissôtel Hotels & Resorts provides guests with the opportunity to stay at the heart of 30 locations, across 34 properties, where they can confidently explore the best aspects of each destination.

AccorHotels operates 45 properties in the UAE in addition to 24 under development. In the Middle East, the Group currently operates over 100 hotels, encompassing more than 32,000 rooms, across all segments.  The network is expected to double in size, bringing over 25,000 additional rooms to the region.