London Museum Appoints Green & Fortune as Exclusive Catering and Hospitality Partner
Leading independent hospitality business Green & Fortune has been appointed as the exclusive catering partner for the new London Museum – the city’s most anticipated new cultural development, opening this year.
Following a competitive tender process, the 10-year contract will see Green & Fortune collaborate with London Museum on four innovative and creative new hospitality spaces, ranging from relaxed all-day dining, cafe and grab-and-go formats, to a curated culinary events programme.
The collaboration will put London’s incredible food scene at the heart of the museum’s new home in Smithfield. There will be a focus on locally sourced and sustainably delivered menus, that respond imaginatively to the museum’s unique location and changing public programme of co-curated displays, major exhibitions and year-round events.
Green & Fortune will also lead catering for the museum’s venue hire events. Following a decade of careful renovation, the iconic Victorian General Market is set to become one of the most sought-after spaces in the capital. Spanning 150,000 square foot it will have capacity to host both intimate and large-scale private events including gala dinners, drinks receptions, product launches, and high-profile celebrations.
Housed in two landmark buildings, in the historic heart of the capital, London Museum is expected to welcome over two million visitors each year. It is supported by excellent transport links, with easy access to both major London airports and St Pancras International. Up to 80 new hospitality jobs will be created through the partnership.

