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Boutique hotel set for ‘historical’ £250k makeover

CEO of Know Collection, Steven Hesketh with Sales Director Amanda Craggs, looking over the mood boards for the new Townhouse, Chester.

The Bridge Street Townhouse in Chester is set to undergo a £250,000 transformation with an ‘artistic nod’ to the city’s Roman past, with its new branding.

The hotel will soon be rebranded ‘The Townhouse’ and will have the Roman soldier’s helmet, a bronze galea, as its new logo.

The Townhouse, which is located in a Grade II listed Georgian building is situated within the historic Roman city walls, will see 30 of its bedrooms given a make-over with features of a Georgian House.

The boutique hotel will also see its gym and former offices transformed into a multi-roomed ‘Group Pad’, ideal for the hen and stag party market in the city.

An annex to the rear of the property, which can be hired exclusively and sleeps 24 people, will also see interior designer Patricia Hewlett’s influence.

Hewlett said: “Chester’s historical setting is so significant and something we wanted to treasure and embrace with the Townhouse refurbishment.”

The Townhouse will officially relaunch in November after the first phase of works is complete.

Steven Hesketh of Know Collection, who acquired the site in July said: “We’ve been overwhelmed with the response to The Townhouse since we bought it – we’ve been inundated with new bookings and there’s rarely been a quiet day.

“What we want now is to bring it up to Know Collection standards – making it an individual business with its own unique identity with the help of our expert team who have a great eye for detail and a passion for bringing a brand to life.”

Works are expected to be completed in 2018.