GROHE will return as Founder Sponsor of Sleep + Eat for the 13th consecutive year; reinforcing its position as a pioneer of innovation and a key supplier to the hospitality industry. The annual show for architects, designers, hoteliers and planners will evolve for 2018 to acknowledge the growing interdependence of restaurants, bars and hotels in creating the full hospitality design experience. The event will take place at the new location of Olympia London, 20th-21st November.
Raj Mistry, Marketing Director for GROHE UK comments: “GROHE has been a key partner of the Sleep Event since its inception and this year we are again headlining as Founder Sponsor to support the recent evolution of the event and tap into the even wider audience this will bring. We are already recognised as a leading supplier to the hospitality industry and Sleep + Eat will provide the perfect backdrop to showcase our latest innovations and launches for the sector. We are delighted to see the incorporation of ‘Eat’ into the show as a recognisable yet brand new aspect. As a leading single-brand supplier of sanitary fittings for commercial kitchens and bathrooms, we believe this natural evolution will work exceptionally well for the show and its visitors.”
This year visitors can expect an exciting line up of activity from GROHE. GROHE will once again host the VIP lounge welcoming industry figures, clients and press to the space. In addition, a 29sq. metre stand will showcase key launches for GROHE such as the new Atrio line (which first debuted at Milan Design Week this year) and the recently unveiled SmartControl Euphoria shower system. Both offer the very best in form and function to the industry.
“It also gives us great pleasure to welcome GROHE VP Design, Michael Seum to the show this year,” says Raj Mistry. “Michael will be present at the show to offer insights from our worldleading design team on the latest hospitality and international bathroom trends. This reaffirms the importance we place on the show from a creative aspect. Sleep + Eat is a chance for both design and commercial to connect.”
GROHE is the world’s leading single-brand manufacturer and supplier of beautiful sanitary fittings. It’s ranges include taps for the bathroom and kitchen, showers, WC systems, kitchen sinks, bathroom ceramics, and exciting new innovations for the digital market. GROHE products feature in a range of commercial and residential projects globally, chosen for their outstanding quality and beautiful aesthetics. Striving to achieve the perfect balance between form and function, GROHE prides itself on offering the very best quality and design across all its product categories.