Molton Brown is delighted to announce the debut of Reviving Rosemary, the British fragrance brand’s first ever aromatherapy collection, featuring a striking new design to elevate the experience for both guests and hotel partners.
Reviving Rosemary caters to the growing consumer demand for aromatherapy and self-care products; the stunning new collection offers an invigorating and uplifting experience, delivered in line with Molton Brown’s exceptional principles of sustainability and conscious care for the environment. As Molton Brown’s first complete collection offering a fully holistic experience for guests, Reviving Rosemary features a fresh, consistent design and the introduction of a sensorial new format, which allows guests to both enhance their bathing experience and enjoy the benefits of aromatherapy.
Aromatherapy has become a huge trend as consumers increasingly turn to self-care in the wake of the pandemic. Molton Brown understands that providing a full, luxury service for hotel guests demands delivering an experience which goes beyond scent to deliver a product which cleanses deeply while also uplifting the senses.
Revising Rosemary invites guests to slip away from the everyday and into a rejuvenating bathing ritual with its dual benefit aromatherapy offer. The collection is crafted in line with Molton Brown’s core values of using the best ingredients in exceptional concentrations to reset mind and body with mood-boosting rosemary, nourishing tamanu oil and an enlivening note of eucalyptus.
To help guests fully indulge in the self-care experience, Reviving Rosemary is available in a new product formats. Alongside the Shampoo, Conditioner, Bath & Shower Gel and Body Lotion, the first phase of the collection will include a new transformative texture: Molton Brown’s first Shower Oil-in-Gel. This aromatic formula cleanses and nourishes skin with a milky lather which is thicker and more luxurious than the Bath & Shower Gel, allowing guests an enhanced experience. More additions will be made to the range in the second phase which is due for release later this year.
The brands ongoing commitment to providing a conscious care for the environment is reflected in the use of sustainably-sourced rosemary, and the Tamanu Oil which is collected in Madagascar when the nuts fall from the trees, eliminating waste in the production. Poured into recyclable bottles* made from 50% recycled plastic*, the new aromatherapy collection is the perfect sustainable choice for luxury lovers; it is cruelty free, a 100% vegan formula** and free from parabens. Plus, like the rest of their products, it’s made in their factory in Hertfordshire, England.
The new collection also complements the Molton Brown dispensing program, which offers a contemporary and understated appeal in every bathroom, and can be replenished with five-litre refills.
Steve Clark, Senior Director Retail & Hotel at Molton Brown, said:
“We are thrilled to be introducing our Reviving Rosemary collection; not only is this our very first aromatherapy collection, but it really takes our positive luxury offer to the next level for our hotel partners.”
“Every piece of the collection is crafted from the best, sustainably-sourced ingredients and is presented in a fresh and holistic way with our new, stylish design, which creates a one-stop-shop for guests and hoteliers looking to create the ultimate, personal self-care experience.”
“I am particularly excited to be launching this range exclusively to our hotel partners, a full year before we launch into retail. This is a first for Molton Brown and shows our continued commitment to our hotel amenities business and our continued support for our hotel partners in offering a highly elevated guest experience.”