Road Lodge Potchefstroom general manager, Brandon Adams, received the Rising Star Award from the School of Tourism and Hospitality (STH) at the University of Johannesburg on 22 September 2021. That same evening, CEO of the Tourism Business Council of South Africa (TBCSA), Tshifhiwa Tshivhengwa, was welcomed into the STH Golden Circle Alumnus.
Brandon is a passionate, professional hotelier who joined CLHG in 2015 as part of the group’s Accelerated Development and Deployment Programme (ADDP), a transformation initiative that identifies Black employees for fast-tracking in management positions. He quickly demonstrated that he had what it takes to become a general manager of his very own hotel in 2018. His career has been in positions of leadership and management over the last eleven years at various unit levels and his qualifications, in addition to his Hospitality Management degree, include numerous certifications.
When making the award, Karen Borain on behalf of STH said, “The award of STH Rising Star is in recognition of Brandon’s emerging contribution to the South African tourism and hospitality industry and for serving as a benchmark against which future-fit tourism and hospitality leaders are developed. As an STH alumnus, he regularly gives back to the students. He often takes part in the STH Open Days and delivers guest lectures. Brandon inspires and serves as a role model for many as he effortlessly takes on leadership positions.”