Breathing New Life into Chelsea’s Sloane Club: Morrison Design’s Transformation
Derby-based architects Morrison Design, specialists in hospitality design, have completed a striking refurbishment of The Sloane Club, the historic private members’ club in Chelsea. Architects Peter Newman-Earp and Les Witten led the ambitious project, reimagining the Club for a new generation of members while preserving its iconic character.
“The client wanted a space that feels fresh and modern but still rooted in its history,” explains Les.
A key focus was the terrace, previously little more than a courtyard with awnings, usable only in good weather.
“Our challenge was to create an all-year-round space that felt airy, light, and inviting,” adds Peter. “Expanding the food and beverage offering was a welcome bonus.”
The terrace embodies Morrison Design’s philosophy of clarity and simplicity.
“We wanted to maximize the open space and create something timeless, with clean, uncluttered lines,” Les says. “The structure dictated a lot of the architecture – it was a challenging space but the result feels effortless.” Front-of-house areas were also transformed. Peter notes, “We focused on flow so guests could move intuitively through the Club while still discovering intimate pockets with character.”
Working in an 19th-century building in a conservation area brought technical challenges.
“It’s a hefty structure,” Peter recalls. “We removed large elements, including a roof light we assumed would be simple – it turned out to be a monolithic piece of concrete.” Les adds, “Keeping the Club operational throughout construction was tricky. Even moving oversized bedheads upstairs demanded teamwork and creative problem-solving.”
Guest experience was at the heart of every decision.
“We opened up the reception to create a more welcoming arrival,” Les explains.
The refurbishment also added a wellness suite with a gym and treatment rooms, alongside accessible lifts and flexible bedroom layouts.
“It was important the Club genuinely feels welcoming to everyone,” Peter adds.
The results have delighted both architects.
“The terrace is brilliant – flexible, uplifting, and now the hub of the Club,” says Les. Peter adds, “The whole Club feels more atmospheric and theatrical. Everything has fallen into place beautifully.”
Both highlight the terrace as a space that not only looks stunning but is actively used by members throughout the day.
“It adapts to different moods and functions, making it the social heartbeat of the Club,” Peter says.
Even within the larger transformation, the architects have personal favourites. Les loves an alcove in the reception lounge with a fireplace, describing it as “warm, inviting, and comfortable.” Peter rotates between spaces: “In the evening, the demob bar is moody and cosy; during the day, the library is light, calm, and relaxing.”
