An Afternoon of Elegance

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The Grand Hotel Birmingham Partners with Jo Malone London for a Sensory Afternoon Tea Experience

This autumn, step into a world where fragrance meets flavour as The Grand Hotel Birmingham partners with Jo Malone London to unveil a captivating Afternoon Tea experience.

Available until 2nd November 2025 this exclusive offering blends the artistry of fine patisserie with Jo Malone London’s iconic fragrances.

Carefully curated by The Grand Hotel’s talented culinary team and Head Chef, Brad French, the afternoon tea menu features a stunning selection of savouries and patisserie, culminating in a fragrance-inspired selection of Petits Gâteaux, each inspired by a different Jo Malone London fragrance.

Savoury Highlights Include:

• Roast Beef on onion bread with horseradish emulsion
• Cucumber & Roquette Mascarpone on white bread
• Smoked Salmon with cornichon and dill crème fraîche
• Goats Cheese with onion marmalade and crispy shallots

Petits Gâteaux – Fragrance-Inspired Delicacies:

• Citrus Sablé Sandwich – A zesty delight of mandarin sponge, lime & mandarin crémeux, and basil diplomat, inspired by Jo Malone London’s citrus-forward scents.
• Blackberry Tart – Featuring blackberry compote, bay leaf ganache, and olive oil sponge, evoking rich, earthy notes.
• Pear Gâteau – Vanilla sponge with pear compote, jasmine mousse, and pear gel, reflecting Jo Malone London’s signature Pear & Freesia fragrance.

Accompanied by freshly baked Goji Berry and White Quinoa Scones, served with seasonal preserves and Rodda’s clotted cream.

“We’re thrilled to partner with Jo Malone London to offer a truly unique afternoon tea experience,” said Johan Scheepers, General Manager at The Grand Hotel Birmingham. “This collaboration celebrates the artistry of flavour and fragrance in a way that’s both elegant and immersive. The fusion of tradition and innovation perfectly reflects the spirit of The Grand Hotel; a historic icon with a modern edge.”

The Jo Malone Afternoon Tea at The Grand Hotel is available Wednesday through Sunday, from 12pm to 5pm, until 2^nd November. £70 per person, which includes a £25 voucher redeemable in-store towards Jo Malone London products. To book, visit https://www.thegrandhotelbirmingham.co.uk/whats-on#!/e/jo-malone-london-moments-a-grand-afternoon-tea-9a4b3ca2