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Stand out from the crowd with the little extras By Mitre Linen’s Chris Tame

The hospitality industry is becoming more and more competitive which has led to increased expectations with guests demanding even more from their hotel experience. 

Alongside this, hoteliers are faced with the increased credibility of travel review sites such as Trip Advisor and customer review platforms like Feefo, which allow guests to be vocal about their getaway experiences, making it more important than ever to stand out for all the right reasons.

Here Chris Tame, Mitre Linen’s National Sales Manager, provides us with his expert tips and advice on how to accessorise your guest rooms in order to create a warm welcome, a wonderful stay and a lasting impression.

Include complimentary toiletries: Offering a wonderful selection of high quality complimentary haircare, shower gels and body creams will add elements of luxury to your hotel bathroom. This welcomed touch and attention to detail is high on the list of guest expectations.

Why not go that extra mile and offer eco-friendly brands? With customers becoming increasingly aware of environmental changes, offering eco-friendly or even vegan friendly brands like Geneva Guild and Anyah Eco Spa will allow your guests to feel completely pampered safe in the knowledge that social responsibility is practiced.

Stand out with personalisation: Personalisation can help to reinforce your brand identity, from embroidering your logo on bed linen, towels, bathrobes and slippers, to personalising your care labels. It is this attention to detail that will add the ultimate finishing touch.

For a truly memorable experience, offer wonderfully soft and embroidered bride and groom bathrobe sets for that special event. You can even provide bathrobes for the whole family with a range of smaller sizes now available for children. At Mitre, we offer a number of methods in which you can personalise your linen to add that bespoke touch, including embroidery in-house.

Refresh your bathroom towels: There’s nothing like seeing a fresh bundle of white towels when you walk into a hotel bathroom: It’s no wonder that they are top of the list of what hotel guests want. Providing wonderfully heavyweight towels, and large bath sheets, is a detail which guests will notice and will help provide a truly tranquil experience.

Don’t underestimate the importance of soft furnishings: Its soft furnishings that can transform a room. The various colours, fabrics and patterns used in curtains, cushions and bed runners can help to create the atmosphere you’re striving to achieve. Interior design is what guests notice as they enter a room, so create a great first impression by providing beautiful spaces for your guests. Refurbishing your rooms will help to keep your hotel or B&B looking fresh and stylish, guests are quick to notice if your accommodation is becoming tired and in need of updating.

Provide Quality Bedding: A good night’s sleep is essential to a guest’s stay and getting it right is a real art. Your guests will want to keep returning if they know you invest in high quality bed linen, luxurious duvets sumptuous pillows and indulgent mattresses, all of which will provide an unforgettable sleep, for all the right reasons.

Accessorise your rooms: Add the finishing touches to your guestrooms with practical amenities that will provide your guests with all the essentials to make their stay as easy and comfortable as possible. From quality hair dryers, hangers and safes, to irons and ironing boards, create a home from home and make sure your guests have everything they need to relax and unwind.


Mitre Linen has been providing the hospitality industry with high quality bed linen, bedding, towelling, soft furnishings, hotel room accessories and toiletries for over 70 years both in the UK and around the world.

For more helpful tips and advice or if you would simply like to ask a questions, call our friendly team on 01685 353 456.

Mitre Linen, 1 Goat Mill Road, Dowlais, Merthyr Tydfil CF48 3TD