Kensington Roof Gardens closes following concerns over profitability
Kensington Roof Gardens has closed its doors after 37 years due to rising costs and concerns over profitability.
The venue’s 85 staff were told that they were being made redundant as they returned to work after Christmas. Virgin has confirmed that anyone who paid a deposit to host a private event at the venue will have their money returned.
Sir Richard Branson’s Virgin Group, the party venue’s operator, said it was struggling to make a profit at the Grade II listed site, which has long been a favourite with partygoers and event organisers.
A statement on the Virgin Limited Edition website said: “Virgin Limited Edition has occupied The Roof Gardens as a tenant since 1981. For over 35 years it has played a key part in the London nightlife scene, showcasing top DJs and live musical talent from across the decades as well as hosting numerous events, showbiz parties, award ceremonies, weddings and dinners in its award winning restaurant Babylon. In an ever changing London market The Roof Gardens has stood the test of time but in the face of unpredictable market conditions and a challenge to remain profitable, we feel that the time has come for us to close our doors.”
“We are certain The Roof Gardens will continue to be one of London’s most spectacular and extraordinary landmarks and look forward to seeing what’s next for this beautiful venue.”