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Nobu and other top London restaurants run Wagyu specials throughout November and December

Since lifting the ban on Japanese Wagyu exports to Europe, it has spread throughout in the UK, gaining popularity and garnering high praise from chefs and gourmets alike. This year, the Japan Food Product Overseas Promotion Center (JFOODO) is running a new promotional campaign with the aim of increasing Japanese Wagyu awareness and consumption.

This November and December, several prominent restaurants will offer a special menu featuring Japanese Wagyu beef, giving Brits a chance to experience a sensation beyond beef. Special menus will be running at top London restaurants including Nobu, Sachi at Pantechnicon and The Fuji Grill at Beaverbrook Town House.

Nobu London Head Chef, Kyle Marston said “I have been working with Japanese Wagyu for many years and am continuously amazed by the quality, beautiful marbling, texture and flavour”. His special menu running throughout November and December features Japanese Wagyu Three Ways, Japanese Wagyu Tataki, and Japanese Wagyu Nigiri.

Japanese wagyu beef is prized for its marbled texture, tender quality and rich umami flavour – features that appeal to all five senses.

Japanese Wagyu is considered as the ”Ultimate Japanese Delicacy” by chefs.