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London bar and restaurant group ETM secures £10m for expansion

ETM Group has secured £10 million in funding from HSBC for expansion plans.

Current locations in their portfolio include The Botanist on London’s Sloane Square, City rooftop bar Aviary, restaurant and pub The Jugged Hare plus several more locations. The group also currently have three more sites that are already due to open this financial year, such as new restaurant and bar Maple in Westfield White City.

“We are very excited about the next phase of growth and, with HSBC’s support and financial backing, we will be able to develop and roll out new, innovative, experience-led concepts at a faster rate” says Ed Martin, co-founder and chief executive at ETM.

Mark Frettingham, HSBC’s area director in London West End, said: “We’ve been hugely impressed with the rapid growth and strategic acquisitions of ETM to date and can’t wait to see what’s next for this exciting brand. The new £10m deal, led by relationship director Neil Treadaway, will enable ETM to open more locations in London, bringing its passion and expertise in hospitality to even more customers across the capital.”