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Groupe GM brings sustainability to hospitality worldwide with its Care About Earth program

Today, leading international amenities player Groupe GM announces its Care About Earth program, as part of its ongoing commitment to the environment and to demonstrate its high ethical standards.

Care About Earth is a comprehensive development program covering all the company’s environmental and social actions and is bound to become an integral part of Groupe GM’s corporate strategy worldwide. Through Care About Earth, Groupe GM aims to reduce its footprint on the environment and contribute to sustainability to protect the planet for many generations to come.

As part of Care About Earth, Groupe GM pledges to prioritize the usage of oxo-biodegradable packaging as well as plant-based, recycled plastics and the use of 100% renewable raw materials.

Groupe GM is also in the process of developing additives that help accelerate the decomposition of chemical structures found in plastics, helping to make their packaging oxo-biodegradable. Already, some of the packaging is made from recycled paper or “stone paper”. Groupe GM is actively evolving the use of plant-based plastic to avoid the packaging containing components of petrochemicals.

By providing and developing eco-designed and eco-responsible products, the company wants to honour its partners and clients around the world with this commitment and contribute towards hoteliers’ own environment-friendly initiatives.

Through Care About Earth, Groupe GM wants to take its corporate responsibility to the next level and emphasise its pledge for a sustainable future. “This is a great testament to our firm commitment to the protection of the environment and our corporate social responsibility”, commented Laurent Marchand, President of Groupe GM.

In accordance to this ambitious project, we have focused on an ecological approach for developing products that have minimal impact on the environment without compromising on function. Several lines have been simultaneously launched, ensuring that the quality of our products is always met, with extra care taken to comply with Good Manufacturing Practices and EU rules on cosmetics”, Mr. Marchand added.

In addition to its eco-friendly packaging, Groupe GM uses formulas made from natural and plant- based ingredients. The surface-active agents boast over 90% biodegradability and the formulas do not contain formaldehyde, phthalates, ionizing radiation or parabens. Groupe GM’s also develops formulas that are made with natural perfumes, herbal extracts, essential oils and vegetable oils and do not contain any ingredients of animal origin, sulphates, mineral oils, colorants, phenoxyethanol, SLS and SLES. Moreover, Groupe GM’s formulas are dermatologically tested and are not tested on animals. All organic products are certified by ECOCERT and COSMEBIO accredited.

Groupe GM’s commitment to excellence also extends to the quality of the supply chain and manufacturing process. The company’s industrial partners use environmental management systems, and products are manufactured in factories compliant with ISO 9001, ISO 22716, ISO 14001, REACH, ECOLABEL and ECOCERT.

Groupe GM is also committed to supporting non-governmental organizations (NGOs) which take surplus soaps and bottles from hotels, sterilizes them when required, and distributes them to disadvantaged communities around the world.

Trust, respect, diversity and a quest for excellence have been the core values at Groupe GM for more than 40 years. It is with these values that the company is inspired to be the sustainable business that it is today. By promoting its Care About Earth program amongst its employees, partners and clients, Groupe GM aspires to be a positive influence in the hospitality sector.

For more information please visit Groupe GM’s website: