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Rituals enriches guest experience with refreshed hotel cosmetics range

Whether people travel for business or leisure, wellbeing beauty brand Rituals Cosmetics believes that every new day presents an opportunity to create more meaningful moments. Rituals helps guests to slow down, find a moment of peace and a place of comfort with its exclusive and luxury range of hotel amenities that enriches the entire guest journey. The brand’s products make guests feel at home anywhere in the world, from the lobby to their room, with signature fragrances created by the world’s best perfumers.

Rituals’ holistic concept for hotels encompasses dispenser and amenity lines as well as fragrance solutions, tea collections and exclusive gifts. This unique offer positions Rituals as the fastest growing retail brand in European hotels. Underlining its commitment to exciting consumers with new and improved products, Rituals has added two new ranges to its hotel amenities offer: The Ritual of Jing and The Ritual of Mehr. Both ranges will be available in hotels from March and feature a unisex fragrance that is suitable for all guests. With the addition of these two lines, Rituals’ hotel product offer is better aligned with the brand’s in-store assortment.

The Ritual of Jing hotel line promotes calmness, stillness and tranquillity with its soothing scent of sacred lotus and jujube. The Ritual of Jing hotel offer includes a 30ml amenity range and 300ml dispenser range.

Also new is The Ritual of Mehr collection, which replaces the existing Ritual of Happy Buddha. The Ritual of Mehr products feature the mood enhancing fragrance of sweet orange and cedar wood. As with The Ritual of Jing, The Ritual of Mehr hotel offer includes a 30ml amenity range and 300ml dispenser range.

The 30ml range for both lines comprises shampoo, conditioner, shower gel, handwash, hand & body lotion and 25g soap bar. The 300ml dispenser range includes shampoo, conditioner, shampoo & shower gel, shower gel, handwash and hand & body lotion in addition to 1-litre refills of each product.

To complete the offer, Rituals has developed special holders and brackets for the 300ml dispensers. A single, double and triple holder is available in black and white, and single and duo in chrome.

Following a 1.5-year development under the guidance of Tessa Vermeulen, Rituals Head of Hotels & Airlines, the new hotel amenity collections are vegan-friendly and sustainably produced with respect for the planet. All bottles are made from recycled plastic and products are formulated with more than 90% natural origin ingredients. Products are dermatologically tested by independent institutes and rinse-off products are readily biodegradable.

Having recently been awarded B Corp™ certification, Rituals joins a global movement of responsible organisations that adhere to the highest standards of sustainability and want to be a force for good. The certification marks a new chapter in Rituals’ transformation towards a more purpose-driven business model and is the ultimate recognition for the brand’s work over recent years.

Melvin Broekaart, Rituals Director Global Travel Retail, said:

“Consumers today are actively seeking brands that have proven sustainability credentials; they are making decisions based on the environmental impact of the products, services and experiences they buy. Given our recent B Corp™ certification and dedication to creating sustainable solutions without losing the brand’s identity, Rituals is the ideal amenities partner for hotels who want to provide a luxurious, relaxing guest experience while maintaining the utmost respect for the planet.”